Meet The Woman Who Created The #SaggyBoobsMatter Movement


23-year-old blogger, Chidera Eggerue, (a.k.a The Slumflower) has taken her initial resent for her drooping breasts, when she used to dream about getting a boob job, and turned it around for the good through her award-winning blog Saggy Boobs Matter.


This image is your reminder that #SAGGYBOOBSMATTER and I don’t exist for you. (Outfit is from @nastygal. Epic clothes fam) #NastyGalsDoItBetter #ad

A post shared by Chidera (@theslumflower) on Nov 10, 2017 at 9:34am PST


In the process of learning to love her body in its natural form, British blogger Eggerue became an internet sensation by challenging the norm and teaching women how to embrace their breasts just the way they are. 

Better known online as the Slumflower, Eggerue’s social media campaign, #SaggyBoobsMatter, was aimed to inspire and look beyond ‘modifying’ their bodies after undergoing a lifelong battle with her own breasts. 


Repeat after me: I was created with intention, purpose and a divine reason that exists beyond surface value and I will never be sorry for not meeting anybody’s standards. #SAGGYBOOBSMATTER

A post shared by Chidera (@theslumflower) on Jan 27, 2018 at 8:50pm PST


“I created the hashtag #SaggyBoobsMatter because women are shamed when their bodies don’t appease the male gaze,” Eggerue wrote on Instagram. “Saggy boobs are underrepresented. Being underrepresented makes you feel alien to society.”


The next time a man asks you why your boobs are saggy, ask him why his balls are saggy. #SAGGYBOOBSMATTER

A post shared by Chidera (@theslumflower) on Jan 18, 2018 at 8:12am PST


It was her experiences in her emotional experiences from the past that has had her sharing pictures of herself without wearing a bra using captions that were honest and inspiring in their tone, reported Unilad.



A post shared by Chidera (@theslumflower) on Jan 25, 2018 at 4:03pm PST


“It was so bad that at that age I had already decided that I’d get a boob job once I got my first job at 18. I reached 18 and didn’t get a job, let alone a boob job, so I continued self-loathing until I reached 19 and became tired of feeling like a stranger in my own body. I decided I’d had enough and made the choice to stop wearing a bra.”


how to style saggy boobs: a tutorial

step 1 – wear the damn outfit.

step 2 – remember not to care. we are all dying. #SAGGYBOOBSMATTER

— THE SLUMFLOWER (@theslumflower) October 11, 2017


“Fast-forward to 23: I’ve now reached a position of feeling comfortable in my body, but I wanted other women to feel like this, so I had to start the conversation by using my own body as an example. Through creating #SaggyBoobsMatter, I have been able to help women articulate their own body image hangups – especially slim women who don’t really know where they stand in the body positivity movement.”

Of course, Egguere has faced her share of backlash from different people over the internet who have body-shamed her. 


I love being body shamed and slandered by Nigerian musicians.

Thank you for being horrible @DONJAZZY. Hope it’s worth it!

— THE SLUMFLOWER (@theslumflower) January 15, 2018


Nigerian music producer Don Jazzy went the distance to make a mean meme on her, for which he later went on to apologize to Egguere after she called him out on it.  


In case you forgot that #SAGGYBOOBSMATTER, here’s your reminder. Enjoy your day x

A post shared by Chidera (@theslumflower) on Dec 28, 2017 at 10:33am PST


Whether you have saggy boobs or are insecure about any other body part that is looked down upon by our culture, Eggerue’s message is simple; our bodies are beautiful just the way they are, embrace and love it the way god intends us to, no what mainstream media wants us to believe.


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