Just last week, a young girl from the US had her YouTube vlog go viral when she demonstrated a hands-on with the as yet unreleased iPhone X. A few days later her dad lost his job for her stunt.
Brook Peterson, walking through the Apple Campus – Screenshot
Why are the two incidents connected? It’s because her dad worked at Apple, and the iPhone X was his.
Brooke Amelia Peterson, like any aspiring YouTube star, was documenting a shopping trip in her California neighbourhood. In the video, she also shot footage from a visit to the nearby Apple Campus, to visit her dad on site. All was fine until daddy Peterson used the new iPhone in the cafeteria to test out the Apple Pay feature. Once at the table, Brooke asked to see the device.
But instead of doing the smart thing and turning the camera off while checking out the phone, the girl instead proceeded to shoot it from various angles, even holding it up next to her face as she demonstrated a couple of features. According to Apple, that’s a strict no-no.
Apple reportedly dismissed her father from his job later last week, after the video went viral. Peterson claims, in a follow up apology vlog that her father was fired because the video violated Apple’s policy on unreleased products. The company had supposedly asked him to take it down, but the video had already spread to far by that point.
In case you don’t already know, the company has long-since had a zero tolerance policy on leaks and theft from within the company, particularly with regards to hardware that hasn’t reached the market yet. Honestly, it’s probably something the Peterson Apple employed should have known, but the circumstances of whether he knew the footage was going to be uploaded is still a little unclear
And just to clarify, it’s not just Apple overreacting about an innocent hands-on a few days early, it prevents filming across its campus. The iPhone X in question was also actually for employees only with special QR codes. In addition, it also showed the open Notes app, which reportedly contained the codenames of unreleased Apple products.
Mr Peterson had reportedly worked for Apple for four years, building radio frequency hardware and wireless circuits for the iPhone. However, even that amount of time won’t cut you any slack with Apple. If you leak something, even accidentally, you’re done.