Apple Fired An Engineer After His Daughter's Unauthorized iPhone X Hands-On Video Went Viral

A

Just last week, a young girl from the US had her YouTube vlog go viral when she demonstrated a hands-on with the as yet unreleased iPhone X. A few days later her dad lost his job for her stunt.

Brook Peterson, walking through the Apple Campus – Screenshot

Why are the two incidents connected? It’s because her dad worked at Apple, and the iPhone X was his.

Brooke Amelia Peterson, like any aspiring YouTube star, was documenting a shopping trip in her California neighbourhood. In the video, she also shot footage from a visit to the nearby Apple Campus, to visit her dad on site. All was fine until daddy Peterson used the new iPhone in the cafeteria to test out the Apple Pay feature. Once at the table, Brooke asked to see the device.

But instead of doing the smart thing and turning the camera off while checking out the phone, the girl instead proceeded to shoot it from various angles, even holding it up next to her face as she demonstrated a couple of features. According to Apple, that’s a strict no-no.

Apple reportedly dismissed her father from his job later last week, after the video went viral. Peterson claims, in a follow up apology vlog that her father was fired because the video violated Apple’s policy on unreleased products. The company had supposedly asked him to take it down, but the video had already spread to far by that point.

In case you don’t already know, the company has long-since had a zero tolerance policy on leaks and theft from within the company, particularly with regards to hardware that hasn’t reached the market yet. Honestly, it’s probably something the Peterson Apple employed should have known, but the circumstances of whether he knew the footage was going to be uploaded is still a little unclear

And just to clarify, it’s not just Apple overreacting about an innocent hands-on a few days early, it prevents filming across its campus. The iPhone X in question was also actually for employees only with special QR codes. In addition, it also showed the open Notes app, which reportedly contained the codenames of unreleased Apple products. 

Mr Peterson had reportedly worked for Apple for four years, building radio frequency hardware and wireless circuits for the iPhone. However, even that amount of time won’t cut you any slack with Apple. If you leak something, even accidentally, you’re done.

Source link

30 comments

  • Hi there Dear, are you genuinely visiting this website
    on a regular basis, if so afterward you will absolutely get
    pleasant know-how.

  • Wonderful blog! I found it while surfing around on Yahoo News.

    Do you have any suggestions on how to get listed in Yahoo News?
    I’ve been trying for a while but I never seem to get there!
    Appreciate it

  • Yesterday, while I was at work, my cousin stole
    my iphone and tested to see if it can survive a forty foot drop, just
    so she can be a youtube sensation. My apple ipad
    is now destroyed and she has 83 views. I know this is completely off topic but I had to share it with someone!

  • Great web site you have got here.. It’s hard to find quality writing like yours these
    days. I truly appreciate individuals like you! Take care!!

  • Spot on with this write-up, I absolutely feel this site
    needs far more attention. I’ll probably be back again to see more, thanks for the info!

  • Have you ever thought about publishing an ebook or guest authoring
    on other sites? I have a blog based upon on the same information you
    discuss and would love to have you share some stories/information. I know my subscribers would enjoy your work.

    If you are even remotely interested, feel free to shoot me an email.

  • Hi, Neat post. There is a problem with your website in internet
    explorer, may check this? IE still is the market chief and a good section of
    other folks will omit your excellent writing because of this
    problem.

  • Hey! This is my first visit to your blog! We are a team
    of volunteers and starting a new initiative in a
    community in the same niche. Your blog provided us valuable information to
    work on. You have done a marvellous job!

  • Does your blog have a contact page? I’m having problems
    locating it but, I’d like to send you an e-mail. I’ve got some creative ideas for your blog you might be interested in hearing.

    Either way, great blog and I look forward to
    seeing it expand over time.

  • Thanks on your marvelous posting! I actually enjoyed reading it,
    you might be a great author.I will make certain to bookmark
    your blog and will eventually come back someday. I want to encourage you continue your great posts, have a nice afternoon!

  • With havin so much content and articles do you ever run into
    any issues of plagorism or copyright violation? My blog has a lot of
    exclusive content I’ve either authored myself or outsourced but it looks like a lot of
    it is popping it up all over the internet without my agreement.
    Do you know any solutions to help stop content from being
    stolen? I’d truly appreciate it.

  • Hi there, constantly i used to check blog
    posts here early in the dawn, for the reason that i like to gain knowledge of more and more.

  • Hi! This is my 1st comment here so I just wanted to
    give a quick shout out and say I genuinely enjoy reading your articles.
    Can you suggest any other blogs/websites/forums that go over the same topics?
    Thanks a ton!

  • Hi there great website! Does running a blog similar to
    this take a great deal of work? I’ve absolutely no expertise in coding however
    I had been hoping to start my own blog in the near future.
    Anyways, should you have any ideas or techniques for new blog owners please share.
    I understand this is off subject but I simply wanted to
    ask. Many thanks!

  • Howdy would you mind sharing which blog platform you’re using?

    I’m planning to start my own blog soon but I’m having a hard time choosing between BlogEngine/Wordpress/B2evolution and Drupal.
    The reason I ask is because your design seems different then most
    blogs and I’m looking for something completely unique.
    P.S Sorry for being off-topic but I had to ask!

  • Hello Dear, are you actually visiting this site on a regular basis, if
    so afterward you will definitely obtain pleasant knowledge.

  • It’s a pity you don’t have a donate button! I’d
    certainly donate to this fantastic blog! I guess for now i’ll settle for book-marking and adding your RSS feed to my Google account.
    I look forward to brand new updates and will
    share this site with my Facebook group. Talk soon!

  • My brother recommended I would possibly like this blog.
    He used to be entirely right. This post actually made my day.
    You can not consider simply how much time I had spent for this info!
    Thank you!

  • Spot on with this write-up, I truly think this amazing site needs a lot more attention. I’ll probably be back again to see
    more, thanks for the advice!

  • If some one wants to be updated with hottest technologies then he must be pay a visit this web page and
    be up to date every day.

  • I am really enjoying the theme/design of your web site.
    Do you ever run into any internet browser compatibility
    issues? A few of my blog readers have complained about my website not working correctly in Explorer but
    looks great in Opera. Do you have any tips to help fix this problem?

  • Hi there it’s me, I am also visiting this web page regularly,
    this site is really fastidious and the visitors are actually sharing fastidious thoughts.

%d bloggers like this: