Amazon just revealed stats about their Prime business for the first time ever, claiming it shipped over 5 billion products worldwide. No wonder Jeff Bezos is the richest man in the world!
Thanks in no small part to the growing role of India as a market for expanding Amazon Prime’s footprint globally.
We have no way to judge how big or small this number is, because Amazon has never revealed Prime numbers in the past. But yes, over 5 billion Amazon Prime only deliveries for a calendar year seems to be a good achievement for one of the world’s largest online retailer.
According to third-party research, as many as 63% of all Amazon users subscribe for the Prime membership.
The number of Amazon Prime shipments is significant also for how aggressively Jeff Bezos’ company is expanding its worldwide footprint. Amazon Prime arrived in Mexico, Netherlands, Luxembourg and Singapore in 2017, on top of existing markets including the US, UK, Spain, Japan, Italy, India, Germany, France, China, Canada, Belgium and Austria.
The increasing role of India as a market for Amazon
India’s success story for Amazon Prime is key for the numbers its driving. Outside of the US, where Amazon has over 90 million Prime subscribers, a large chunk of Prime users now exist in India. It is no secret that India is one of the world’s largest markets for e-commerce, and ever since Amazon Prime started here in July 2016, it has only gathered momentum last year in a big way, thanks to exclusive products made available only on Amazon.
India also became Amazon’s fastest-growing market for Amazon Prime this year, growing nearly five times between January and October 2017. Also more Prime members joined in India than any other country in its first year, according to Amazon. And the most ordered Amazon Prime product in India last year? The OnePlus 5 when it was released in July 2017.
At just Rs 999 per year, Amazon Prime hands down offers the best combination of priority e-commerce and one of the best video streaming services in the form of Prime Video in India at the moment, too.